The Climb: Insights on People, Process, and Growth

After a month on the road speaking to some incredible groups, I came back to a flood of DMs offering ways to "build more pipeline, convert leads, and automate outreach." I know I'm not alone in this. But here's the irony… 90% of the people reaching out have no idea what I actually do. Maybe they can drive more leads. But are they really leads if they don't turn into revenue? Because at the end of the day, that's the goal. Revenue. And it got me thinking about a bigger issue a