Disconnected

A coaching client inspired this thought.

She was advising a new prospect and uncovered something I see often: disconnected systems, disconnected teams, and lost revenue.

It got me thinking about how business tech has evolved:

Then: Vertical SaaS—industry-specific but siloed.

Next: Horizontal SaaS—platforms like Salesforce that scaled across industries.

Now: A convergence—horizontal platforms adding industry depth, vertical players expanding, and AI bridging the gap.

The result?

 ✅ Larger markets

 ✅ Lower adoption barriers

 ✅ Faster innovation

 ✅ More tailored experiences

At Vetta Sales Consulting, we see the same principle with people. Through the Aptive Index, we help clients align the right people in the right roles—because, just like in tech, alignment and adaptability drive growth.

After 30 years in tech, I can’t help but wonder: will AI push us back to vertical, or make horizontal platforms smarter than ever?