Red Flags

If You See These, Your GTM Motion Needs Help

By the time most companies call for help, the signs have been there for months, sometimes years. But because revenue trickles in and everyone's "busy," the dysfunction gets ignored.

Until the wheels start coming off.

Here are some of the biggest red flags we see when a GTM motion is off the rails and what they really mean:

🚩 Top GTM Red Flags

Zero ICP Clarity

If your team can't clearly define who you're selling to (and who you're not), you're wasting time, budget, and energy on the wrong buyers.

Messaging That Doesn't Resonate

If you ask five people how your company creates value and get five different answers, that's not alignment. That's confusion, and your buyers feel it.

Founder-led sales with no Direction 

Founders bring passion and deep product/service knowledge — but without a process behind the pitch, it becomes a personality-driven motion, not a scalable strategy.

Bloated Tech Stack, No Real Insight

You have the tools, but no one trusts the data. Dashboards don't tell a story, and decision-making feels like guesswork.

Random Acts of "GTM"

Everyone's running plays, but nothing is prioritized, measured, or connected to strategy. It's chaos. 

If you're seeing these, you're not broken, but your GTM motion needs real work. These aren't just symptoms; they signal that the foundation needs to be rebuilt.

And that's exactly what we help companies do.

GTM is not a one-size-fits-all solution. We are here to help you rebuild GTM from the ground up with the structure, process, and focus needed to win in today's market. 

Vetta Sales Consulting is ready to have the hard conversations to provide real results!