Stop Hiring for the Wrong Season

GTM Fix #2:

You're trying to summit a mountain…

But you packed a beach towel and flip-flops. 

That's what it's like when companies hire salespeople who don't match the season they're in.

Most GTM teams make hiring decisions based on:

 🔹 Past titles

 🔹 Rolodex size

 🔹 “They crushed quota at [insert big name logo]”

But none of that matters if the rep isn't built for your stage.

The skills to blaze a trail ≠ the skills to scale an existing one.

❄️ Explorer vs. Optimizer

Early-stage GTM? You need Explorers—creative, gritty sellers who thrive in ambiguity and build from zero. TRAILBLAZERS 

Later-stage GTM? You need Optimizers. Those who are disciplined, process-driven operators who refine and scale what's already working but are willing to pivot and are curious. They are not stuck in a box. PATHFINDERS 

The mismatch is costly.

The wrong hire burns cash, stalls the pipeline, and sets you back months, quarters, or years.

The Fix: Align Sales Talent to GTM Maturity

At Vetta Sales Consulting, we use the Aptive Index to help GTM leaders:

 ✅ Assess their true stage

 ✅ Define the seller profile that fits

 ✅ Make season-appropriate hires that drive real revenue momentum

This isn't about "top talent."

 It's about the right talent for the climb you're on.

When your GTM motion, buyer journey, and team strengths are aligned, you stop spinning your wheels at Basecamp. And start making real progress toward the summit. 🏔️

Curious—are your sales hires built for the season you're in? Or the season you wish you were in? We are here to navigate you to your optimal GTM strategy, adjust your hiring and managing processes, and sherpa you every step of the way. 

#GTM #salesstrategy #summittosuccess #hiring#AptiveIndex #VettaSalesConsulting#changingtheline