The Paradox of Self-Awareness: A Call to Introspection and Growth

In a recent conversation with a behavior analyst, I learned a surprising fact: 90% of people believe they are self-aware, but only 10-15% truly are. The irony? Those who loudly proclaim their self-awareness are often the most out of touch. Let that sink in.

When we lack self-awareness, our interactions can come across as forced or insincere. We may not realize the message we’re sending and risk being perceived as difficult, narcissistic, or rude. For example, I recently saw someone post on LinkedIn criticizing a behavior they regularly exhibit. It made me laugh but highlighted the need for introspection, openness to feedback, and continuous learning. The adage “Don’t throw stones when you live in glass houses” comes to mind.

Why Self-Awareness Matters

Striving for self-awareness is not a one-time achievement but an ongoing journey. It helps us become better employees, partners, parents, and leaders. I was reminded of this during a conversation with a client about growing their sales team. We faced the hard truth: only some people are suited to sales, no matter how much they want it.

Sales require grit, determination, and the ability to thrive in discomfort. One mentee I had at Cisco was intelligent, empathetic, and articulate - qualities that seemed perfect for a career in sales. But they hated conflict and rejection. Despite their effort and potential, I had to tell them that sales wasn’t the right fit.

At the time, I felt terrible. But later, they thanked me for my honesty. They shifted to a medical career, found their passion, and thrived. This experience taught me that self-awareness—paired with action—can lead to fulfilling and authentic change.

Awareness Is Only the Beginning

As Phil McGraw said, “Awareness without action is worthless.” Once we understand ourselves, we must take that insight and apply it. Growth doesn’t always require drastic changes, like leaving the corporate world or starting over. It can come in smaller steps - a new company, role, or career path.

A Tool for Introspection

One tool I’ve found incredibly insightful. In just seven minutes, this assessment offered a deep look into my strengths, blind spots, and opportunities for growth. Some results confirmed what I already knew, while others were genuinely eye-opening. Ask me how you can engage with this powerful change agent through Vetta or directly for your organization.

At Vetta, we use tools like these to help clients uncover their potential and chart a strategic path forward. Self-awareness is the foundation for improving leadership, refining sales strategy, or fostering personal development.

The Takeaway

Be open to learning about yourself. Use that insight to make intentional changes, no matter how small. The path to becoming the person you aspire to be may not always be smooth, but progress is worth the effort. Keep moving forward—you’ll find your best self along the way.