You Don't Need Another Playbook. You Need a Backbone.

The sales world is drowning in templates, tactics, and talk tracks. My LinkedIn inbox is overrun with companies and people telling me how they can set more appointments, build my funnel, increase my sales, and develop new products for me ... with their proven tactics. The irony, they have no idea what I even do. They are spewing an impersonal, genetic message because GTM strategy is a REAL issue.

Everyone's chasing the next perfect sequence, script, or “proven” framework.

But here’s the truth:

*The reps who win aren’t the ones with the cleanest CRM or cleverest email.

*They’re the ones who own their message. Who show up bold. Who lead the customer.

*They don’t wait for permission. They act.

Most companies don’t have a strategy problem.

They have a courage problem.

Stop trying to scale mediocrity. Start developing a backbone.

At Vetta, we work with leaders and teams that are done playing it safe. They're not looking for a better checklist but to build conviction.

Because great salespeople don't just follow a process. 

They embody a posture.

Let's stop building more playbooks for people who won't use them.

Let's start building salespeople who know how to lead a room.

💬 Agree? Disagree? Let’s talk.

#salesleadership #vetta #growthmindset #convictionovercomfort