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Even the Strongest


Yesterday, while hiking through one of my favorite forest trails, I saw a massive tree - majestic, rooted for decades, maybe even longer - had fallen.  Its base was thick and weathered, evidence of a long, grounded life.  This wasn’t some sapling taken out by a breeze.  It was one of those trees.  The kind that feels immovable.  Permanent.

But it had been toppled, likely by a recent storm.


And in that moment, I was struck by something deeply human. Even the strongest among us, those who’ve spent years building solid careers, strengthening their minds, bodies, and relationships, can break.  Not because they are weak, but because life can be unpredictable.  Circumstances shift.  Storms come.  And even the most resilient can be caught off guard.


We admire strength. We pursue mastery. We pride ourselves on resilience. But strength doesn’t make us immune.


That tree didn’t fall because it was weak. It fell because the conditions overwhelmed it.

The same happens in leadership. In business. In life.


Mental burnout.  Unexpected loss. Market downturns. Family emergencies. Health scares.


And when these storms hit, they often don't care about your title, tenure, or tenacity.

I left that hike with a renewed respect for the unseen challenges people carry, and a reminder to extend grace, to myself and others.


If you’ve weathered a personal or professional storm lately, I see you.  You're not alone.

And if you're standing strong today, use that strength to offer shade to someone else.



 
 
 

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Meet our Founder

With nearly three decades of expertise in sales and sales leadership, Amy Weber embodies a dynamic entrepreneurial spirit as the founder of Vetta.  Amy knows the key to success is with the right people. 

Amy's journey began post-graduation from Butler University, where she honed her skills on a global scale with industry giants such as McAfee, Microsoft, Cisco, and Twilio.

 

Known for her focused approach to people and leadership, Amy is dedicated to delivering tailored, science-backed strategies that drive customer success. With clients across North America, she leads Vetta with a passion for achieving exceptional results regardless of geography, vertical or size of organization.

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