Launching into the Unknown

More and more people are leaving corporate America to start their own thing.

Some are turning passion projects into full-time work. Others are responding to layoffs or company changes. And plenty are simply tired of the status quo and want more control over their time, future, and finances.

Whatever the reason, I love seeing people bet on themselves. I've spent the last few days at a lake house for our annual college friend retreat, and half of these women here are running their own businesses in various fields (healthcare, fitness, finance, and consulting ).

But here's the part that doesn’t get talked about enough. Starting your own business, especially after decades in the corporate world, is no joke.

It's not just about making a cool website and posting on LinkedIn. It's a full-body commitment. Time, energy, money (or a temporary lack of it), and a whole new relationship with risk.

When I made the leap, I had finally reached a point in my life where I could take that risk. It was exciting, yes, but also terrifying. And some days, it still is. As I sit here preparing to take a client call from my retreat, I consider the dedication and focus it takes to be on your own. I don't have paid vacation time, there isn't someone who covers for me when I step away, and the “machine” cannot stop.

You learn to be focused, adaptable, and even more driven than before.

You quickly realize that being “known” in your former role doesn't automatically make your new business known. You have to figure out how to stand out and, much like I did, pivot for better focus. How to solve a problem people care about. And how to sell, not just yourself, but an idea, often one that people have never heard of.

Your network might open some doors, but it won't carry you.

You have to build something from scratch that resonates, adds value, and earns trust.

If you're thinking about making the leap, or have already done so, I'm cheering you on. But I also want you to go in with your eyes wide open.

Because entrepreneurship is both an incredible privilege and a significant challenge, it requires more than passion; it requires a plan.

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