The Climb: Insights on People, Process, and Growth

Small and midmarket businesses often reach a point where growth requires more structure, leadership, and strategy, but not necessarily more full-time hires. That's where fractional leaders come in. Engaging experienced fractional executives enables organizations to leverage decades of expertise in sales, marketing, operations, technology, and more, all without the cost and commitment of a full-time executive. As a Fractional Sales Leader, I help clients: ✅ Build and refine th

Growing your business as an entrepreneur is a lot harder than you think.  It's not just about having a great product or service; it's...

🚀 Is your sales strategy helping you climb—or holding you back? At Vetta Sales Consulting , we help organizations across industries...

Ever wonder what separates the top 1% from everyone else? It’s not luck. It’s not JUST talent. And it’s definitely not hustle alone. It’s...

The things you learn while visiting the trail! During Prohibition, over 200 distilleries shut their doors. The bourbon industry...

Marketing pushes content, and sales push conversations. But do they share the same story arc? Are they on the same path?  Too...

GTM Fix #2: You're trying to summit a mountain… But you packed a beach towel and flip-flops.  That's what it's like when companies hire...

Most GTM strategies are still built from the inside out. Sales stages, internal metrics, SDR handoffs, and funnel math are all optimized...