The Climb: Insights on People, Process, and Growth

A hard lesson from my first year in business: You can't be everything to everyone. Trying to please everyone is a shortcut to mediocrity....

That's how I lead. That's how I live. And yes, it's how I work, too. I believe in bold moves, deep conversations, and showing up fully....

Stop Letting Ego Choose Your Career Path Too many professionals, even leaders, pick their next job based on: 🚩 Big logos 🚩 Shiny...

Marketing pushes content, and sales push conversations. But do they share the same story arc? Are they on the same path? Too...

GTM Fix #2: You're trying to summit a mountain… But you packed a beach towel and flip-flops. That's what it's like when companies hire...

Most GTM strategies are still built from the inside out. Sales stages, internal metrics, SDR handoffs, and funnel math are all optimized...

If You See These, Your GTM Motion Needs Help By the time most companies call for help, the signs have been there for months, sometimes...

Let's Get Even More Real. If that last post hit a nerve — good. Because here's the truth most won't say out loud: Some businesses are...

Let's get real: Most companies think they have a go-to-market strategy. They really have a patchwork of disconnected efforts, unspoken...

Over the years, I've watched communication skills take a nosedive. This is a common discussion with my coaching clients at Vetta Sales...

"Attitude is a little thing that makes a big difference." – Winston Churchill Attitude. A simple word with immense power. On the golf...

The best leaders and coaches talk less and do more. When I started Vetta Sales Consulting, I didn't realize how much I missed coaching or...